Saturday, May 31, 2008

Next Generation Internet Applications

A colleague of mine, Michael Hackney, pointed me to an interesting company, DreamFactory and their Cloudware offering. DreamFactory leverages the Amazon infrastructure for their storage and billing infrastructure and Webex for their realtime. This allows them to focus exclusively on the application side and they leverage SalesForce AppExchange as an alternative delivery mechanism. I have to say, this is quite an innovative approach and a disruptive business model. Basically, they hardly own any infrastructure and focus exclusively on value-add. This allows them to be dirt cheap for their entry offering - @12.95 for a starting point + usage fees:
  • For their professional offering:
    • Storage: $1.50 per GB/month
    • Data Transfer In: $1.00 per GB/month
    • Data Transfer Out: $1.70 per GB/month
which is basically what Amazon charges for their infrastructure plus a small markup.

Their business model is set up to be low cost and profitable from day one and cover cost as usage increases. For the Amazon of the world, it solidifies their position as the infrastructure that runs the web.

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