The New Generation of Solution Ready Products

This blog post is also posted on the Documentum Blog on the EMC Community Network.

It has been almost a year since we acquired the D2 technology and xCP 2.0 has reached the key milestone of release candidate and will be released later this year. With these 2 products, EMC IIG has an extraordinary technology stack.

D2 is not only a great portal interface, it is an amazing rules engine for content. xCP 2.0 is a best of breed application composition platform for custom line of business applications that need to leverage content, process and analytics. Both of them are built on a great platform. Ahson Ahmad recently wrote about the enhancements we have made to our platform with Documentum D7.

D2 Configuration - The Rules Engine for Content

At the heart of Documentum D2 is a powerful rules engine for content that helps address some of the key shortcomings encountered in ECM projects:

• Fast time to value. Through rapid configuration of information management rules, content applications can be rapidly configured to meet business requirements.
• Consistent information rules and governance. This is critical to the success of an ECM project. Without proper information rules, a content repository is not much better than a file share. It quickly becomes another digital landfill where information gets added but cannot be found nor leveraged. Successful ECM implementations leverage context, content, and user actions to classify information and trigger the right policies (security, metadata, etc.). However, in order to drive adoption, it is critical to minimize the user actions needed. D2 provides a high level of configurability to minimize user actions and maximize user acceptance and productivity.
• Great user experiences. User experience is paramount to user acceptance. To that effect, it is important to be able to create modern, responsive and contextual user experiences for accessing content.  D2 leverages the power of its configuration engine to enable highly contextual user interfaces. Its widget based user interface provides a highly flexible paradigm to create composite views of information.

xCP Designer - Advanced Custom Applications Built Without Coding

With xCP 2.0, we have rethought the way advanced custom applications get built without coding.  The xCP 2.0 Designer provides a unified application composition environment to model the information, business logic and processes that interact with information, integrate with external systems, leverage process and content analytics and rapidly compose the application user interface.  Content analytics is at the heart of building information models with xCP 2.0 providing the ability to semantically extend information models and leverage discovered metadata throughout the application.

What does this mean for you?

So what does this mean for your business? And how can this accelerate the delivery of tangible solutions to your business problems?  Let's explore the implications for different stakeholders:

1. If you are a line of business unit: Businesses have immediate problems that need to be solved.  Off-the-shelf solutions provide accelerated time to value to address a specific class of problems.  Leveraging a solution platform enables the rapid configuration of these solutions.  This provides significantly more flexibility that traditional packaged applications.  Craig Le Clair, from Forrester Research, frames it quite well in his "Stuck in Cement: When packaged apps create barrier to innovation" research. In concrete terms, how quickly can an energy company deploy a plant and facility management solution to support the construction of an oil rig or a refinery?  What solution can they use to manage the Standard Operating Procedure for operating drilling equipment?
   
   
   
   
   EMC IIG provides productized solutions to deliver such value for the Energy and Life Science industries.
   
   
   
   
   IIG Partners solutions provide EMC Certified Business Solutions to accelerate time to value for a wide spectrum of business transformation initiatives: from the tactical and operationally focused (for instance cost reduction initiatives) to the strategic and transformation looking to drive value innovation (for instance looking to enable new ways of doing business).
   
   
   
   
   
   
2. If you are a line of business IT: Line of business IT needs to respond rapidly to changes in the business environment without needing to undertake higher risk and lengthy customization projects.  Both D2 configuration capabilities and xCP application design environment enable Line of Business IT to quickly evolve their applications while minimizing both cost and risk.  In addition, EMC OnDemand provides a cost effective deployment model for rapidly standing up new business solutions and can be a cost effective option for complementing corporate IT services.
   
   
   
   
   
3. If you are corporate IT offering shared services: Corporate IT can offer a shared service infrastructure that can be quickly adapted to serve the needs of business units.  Leveraging both the D2 and xCP infrastructure, corporate IT can create an application factory as a shared service, and offer such platform as a service where multiple applications can be deployed on a shared infrastructure.  In addition, investments made to tightly integrate with VMware private cloud technologies provide additional flexibility for managing such shared application infrastructure.
   
   
   
   
   
   

In Summary

In summary, with a significantly refreshed product portfolio, EMC Documentum brings unprecedented flexibility to its customers and accelerated time-to-value with IIG and partners solutions.  Our commitment to deliver the best of breed products and solutions to our customers has never been stronger.

Take the Journey to No Coding through Configuration and Composition

This blog post is also posted on the Documentum Blog on the EMC Community Network.

Since its early days, Documentum has recognized the need to track and manage intellectual property and information. In the mid-1990s, Documentum focused on solving these customer problems targeting one industry at a time. It targeted manufacturing for managing training publications and life sciences for automating the process of assembling new drug applications.  The result of this approach was a variety of custom applications that provided significant value to a specific business area but were not easily re-purposed in other areas.

Today, EMC Information Intelligence Group (IIG) customers have more complex information management needs and the end users of these applications have become much more demanding. The new user, as we like to call her, is impatient. She has work to get done. She needs simplicity, ease of use and anywhere access to information. The business on the other hand requires more sophistication and control. And they want their investment to matter.  They want people to use that application they just built…

So, what we see is our customers seeking the powerful benefits of highly tailored clients and applications with custom functionality, and automated, integrated business processes. As if this new user shift was no hard enough, it is also compounded by increasing economic pressure on the buyer and IT. These factors are what have shaped our Documentum clients and application strategy. We are doubling down on configuration and composition and taking our customer on a Journey to No Coding.

Why? And what is composition anyway? And how is it different from configuration?

Through composition, our customers can leverage an integrated application building environment that enables them to rapidly deliver a highly tailored business application combining ECM and BPM.   That’s the value offered by EMC Documentum xCP.  xCP applications are easily upgradeable, leverage built-in best practices, and provide significant business value for applications that integrate content, process, people, and systems.

For most ECM requirements, we recommend configuration with EMC Documentum D2.  Unlike an application built with xCP, which is tailored for a particular business process, D2 is a general purpose ECM client designed by EMC IIG.  Where other ECM clients provide an API for customizing the application, D2 can be rapidly configured, with no coding, to satisfy 80%+ of your ECM needs.  The result is superior user experience and consistency with minimal effort to maintain, enabling tremendous time to value.

Sounds too good to be true?

Try it for yourself. Both D2 and xCP are available today, and our team is hard at work to take that story to the next level this year.

So, will you take the Journey to No Coding with us?

Search: A Key Building Block for Business Applications

As I wrote previously, the ECM market is going through significant transformation and continued consolidation.  The convergence of 4 different markets are contributing to this evolution.  One of the interesting aspects of this transformation is the emergence of search as a key enabler for business applications.

Basic Premise

Future winners in the evolving ECM market will need to embrace new composition frameworks that can rapidly deliver solutions at the intersection of content, social, search and analytics, and business process management.  Those composition platforms will also need to support hybrid cloud delivery models to deliver optimal business values based on the customer needs.

Search and the Composite Application Platform

The concept of search based applications is defined by Sue Feldman and her team at IDC as "applications that combine search and or text analytics with collaborative technologies, workflow, domain knowledge, business intelligence or relevant web services".

The definition above introduces key distinctions from the traditional definition of search:

1. Search based applications combine a broad range of capabilities:  I find this aspect of the definition particularly interesting.  From my perspective, this makes search technology one of the building blocks of an application composition platform.  It offers both information management capabilities such as information categorization, text mining, indexing, fuzzy matching and information navigation capabilities such as faceted / relational navigation and data visualization in the context of business applications.
 
2. Information is integrated with business processes: this is a critical aspect of search based applications and this is where I believe there is strong overlap with decision management or case management.  In a business context, search supports a decision process.  Those decisions might be more project centric which will require more collaboration and ad-hoc discovery.  They might also be more process or case centric in which a network of processes will manage the orchestration of the decision process.

This requires that search capabilities be weaved into the fabric of business applications.

What about some examples?

First let's look at some examples for best of breed search vendors and how they leverage the concept of search based applications to address their customer problems.

New account opening and single view of the customer

Attivio provides the case study of a large global bank challenged to enhance customer service across 40 countries, 50,000 employees and 100 separate sources of information.  The bank decided to leverage a search based application to provide a unified view of customers resulting in the enhanced productivity of the customer facing agent, improved customer experience, and a higher percentage of first call resolution rates, while decreasing overall support and maintenance cost.

Warranty and quality monitoring

High warranty costs have received significant exposure lately. Think about Johnson and Johnson having to recall 22 products in 19 months adding up to over $900M in revenue loss.  Those are nightmares manufacturing executives cannot ignore.  Getting the information to identify warranty issues before those organizations are at risk requires visibility throughout the entire supply chain.  By integrating data from multiple sources, search based applications provide the right tools to support the discovery and early identification of product quality issues.  Endeca offers Endeca Latitude for Warranty to address this problem.

A New Kind of Business Application Composition Platform

The examples above illustrate the power of search based application.  Those applications become even more powerful when they are combined with an action engine that enables the tracking and processing of warranty issues, the collaboration on criminal investigations or complex financial products.  With xCP, our view is that great search and data visualization capabilities need to be combined with the orchestration of content and information that will drive optimal business decisions: for instance a product recall based on the early identification of warranty issues.

Samir Batla, product manager for search and analytics at EMC IIG has posted a series of blogs posts on how xCP exposes a wide variety of technologies that enables optimal business decisions and how from early warnings, customers can take action to make pro-active decision for their businesses.  As shown below, the anatomy of an optimal business decision requires much more than search.  The combination of the broad set of capabilities of xCP is what enables these optimal business decisions.

The New Technology Era of Business Applications

After a long hiatus, I have decided that it was time to start blogging again. Last time I posted a blog post was more than 2 years ago. Time flies...

We live in an exciting technology era. Technology transformation is accelerating and what is unique about this transformation is that all layers of the technology stack are experiencing significant changes at the same time. Jeetu Patel wrote a good blog post introducing the Post PC-era. For business applications this has significant implications.

1. The new platform: Business applications require a new platform. That new platform must be scalable, elastic, and rapidly respond to the needs of the business. It also needs a rich set of services to enable businesses to rapidly deliver applications that meet their most critical needs. At EMC Information Intelligence Group, we are investing on both those fronts:
   1. At EMC World, we announced EMC OnDemand to take EMC Documentum into the New Platform era.
   2. Documentum xCP was mentioned in every one of our executives keynotes (by Joe Tucci, Pat Gelsinger, Paul Maritz). xCP provides the breadth of services that enables to rapidly deliver business applications that meet the critical needs of the business. At EMC World, I had a presentation on leveraging the 5Cs (correspondence, capture, case, content and compliance). Those are cornerstone services for the new platform.
2. The new developer: The new developer needs new tools to create applications at a new level of abstraction and to enable her to focus on solving business problems rapidly and not as much on coding or the technology. The new developer needs powerful composition tools. Check out how xCP can empower the new developer to rapidly create sophisticated business applications.
3. The new user: Choice computing is critical to the new user. Check out Jeetu Patel's Blog post on the new user. The new user wants pervasive access to information, user interfaces that are catered to her needs. She needs to make decisions rapidly and needs the right insight to make the right decision with confidence. To that effect, EMC IIG had some significant partnership announcements at EMC World. But beyond the right user interface, the new user needs instant access to the right data, with the insight that enables her to take the right action. She needs to be able to turn information into business advantage. I presented at EMC World on how xCP can enable the new user to do just that

Those are exciting times at EMC IIG, the innovation machines is humming and we are taking part of the transformation of the business application platform on those 3 fronts. This represents an incredible opportunity for the future. I am exciting to be part of this transformation and to lead the development of next generation technology that will enable it.